Natural “Skinfood” line, Just bee, was looking to create an unpretentious, honest, home-grown logo and product label, much like the all-natural ingredients that make up the yummy products.

With Just Bee’s creator being a beekeeper and master gardener – and honey being one of the main ingredients – a subtle pattern of honeycomb serves as the backdrop to the logo’s welcoming sprigs of lavender and all-important honey bee.

photos by Geneve Hoffman photography