Global cycling industry brand, Pedro’s North America (NA), was in need of a complete website overhaul. Among the new criteria, they wanted to integrate online purchasing with Shopatron e-Commerce, in support of Independent Bike Dealers across the US. A responsive design was also incorporated so the website will adapt to whatever size device it’s being viewed on for an optimum user-experience. Overwhelming product information was organized for user-friendly interaction that is easily read. The entire site was developed in WordPress so most of the site’s content can be easily managed by their marketing coordinator.

Striking B&W imagery highlighting the brand’s yellow features testimonials from several of Pedro’s hi-profile fans to illustrate the company’s integrity, as well as, the innovative, craftsman-quality products they manufacture. The tagline “Enjoying the Ride Since 1989” was also developed to highlight the brand’s equity in the industry, keeping in mind their 25th anniversary in 2014. It also captures the fun, easy-going, and customer-focused attitude the brand has built a devoted fan-base around for the past two-and-a-half decades.